Robin James (Man For Himself) has run his men’s style, lifestyle and grooming YouTube channel and blog for 5 years.
With 200,000 subscribers and 26 million views, his audience (93% male, 18+) tune in and keep up with his always honest and direct product reviews, grooming advice and unique take on men’s style.
To Robin, being a man in the 2018 is more than an under eye roll on and a smart shirt. He's particularly passionate about exploring the evolving landscape of men’s style and grooming and ensuring that his audience has all the options and resources at their fingertips.
Before taking his blogging career full-time in 2016, Robin worked in TV for six years. As as a trained Broadcast Journalist and experienced Digital Producer, he worked for Channel 4, Sky Living, NBC Universal and ITV.
Robin created digital strategy for TV channels including the launch of ITVBe and relaunch of ITV2; and produced and delivered digital and marketing content for entertainment TV formats.